Here’s a look at a corporate dashboard based on the matrix dashboard product by datajungle.com. It’s a highly interactive enterprise dashboard that concentrates on letting users slice and dice data as they need. Based on SQL Server relational, Analysis services and Cognos data sources, it lets end users build their own views of OLAP data.
There is high use of hover-over, tool-tip type displays as you can see from the mouse-over shown on the Top 3 sellers by channel portlet. Also, I can’t tell from this static dashboard screenshot, but there is some sort of popup used to explain the legend of the charts (see top markets and revenue KPIs).
Note the name of the company and the quote in the title bar of the corporate dashboard: “Kramerica – It’s business as usual at Kramerica”. Sound familiar?
Yes, you guessed it. We’ve been looking at the enterprise dashboard for Cosmo Kramer’s company, Kramerica. You know, Kramer, from the Seinfeld TV show.
Here are some quotes from the episode called “The Voice”, where Kramer hires an intern for his company:
“I’ve been reviewing Darren’s internship journal. Doing laundry, mending chicken wire, high tea with a Mr. Newman?”
“Well, it all sounds pretty glamourous, but it’s business as usual at Kramerica.”
“Far as I can tell, your entire enterprise is little more than a solitary man with a messy apartment which may or may not contain a chicken.”
And for you fanatics out there, here is some dialogue from the script:
Scene: At Jerry’s apartment)
(Jerry walks in. Kramer is showing his “intern,” Darren around)
Kramer: …So that’s the bedroom. Here’s the bathroom. If you need to, you can familiarize yourself with the kitchen…Yeah, go ahead and look through some of the drawers.
Jerry: And you are?
Darren: Oh, hey, I’m Darren. I’m new here.
Kramer: Yeah, that’s Jerry, you don’t have to worry about him. Why don’t you go across the hall and get started on that mail.
Kramer: He’s a go getter!
Jerry: Who’s he?
Kramer: My intern from NYU. Well, you remember my corporation, Kramerica Industries.
Kramer: Well, apparently NYU is very enthusiastic about their students getting some real world corporate experience.
Jerry: But you only provide fantasy world corporate experience.
Kramer: Well, this will really free up my time so I can focus on more important things, like my bladder system.
Jerry: Alright, it’s time to go.
Kramer: Jerry, it’s not for people, it’s for oil tankers.
Jerry: (sarcastically) I know!
(Jerry tries to shove Kramer out the door)
Kramer: You see the idea is for a rubber ball inside the tanker so if it crashes, the oil won’t spill out.
Jerry: Actually, that is not a bad idea.
Kramer: (smiles) yeah.
Jerry: Now, it’s time to go.
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